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CLIENT: Harman AGENCY: TracyLocke
With competitive pressure at an all-time high, JBL procured a major media opportunity within the Grand Central Metro System with intent to drive brand awareness and entice commuters to visit the flagship Harman store on Madison Avenue. TracyLocke engaged its Design Collective to concept, shoot, and develop unique product experiences within each train car – from home audio to wireless headphones, each train car became its own immersive environment that turned heads and celebrated our brand in style.