CLIENT: PepsiCo. AGENCY: TracyLocke
With his breathtaking talent and humble nature, Yankees fans can’t get enough of Aaron Judge. And with max Pepsi taste and zero compromises, fans can’t get enough of Pepsi Zero Sugar either. Now you’ll be seeing more of both all over the Tri-State area. To generate trial and awareness, we created a baseball launch as epic as a 500-foot Judge blast. The “Judge For Yourself” campaign includes a spectacular Yankee Stadium rail domination, OOH billboards, a sampling bus, radio spots, a “99 prizes” promotion, plus engaging social content that celebrates the slugger, the game and the fans. So, here’s to baseball, and home run flavor that goes a long way.