CLIENT: PepsiCo. AGENCY: TracyLocke AWARDS: 2020 ADDY Silver
Another save by Lundqvist! Rangers star goalie Henrik Lundqvist stops everything. And his favorite soft drink? Pepsi Zero Sugar. Rangers fans everywhere stopped what they were doing to try a Pepsi Zero Sugar. The “Stop Everything” campaign includes a spectacular Madison Square Garden and Grand Central Station domination, OOH billboards, radio spots, limited-edition cans, a meet & greet promotion, plus engaging social content that showed a more whimsical side of the King. So Stop Everything and try Zero Sugar. Just like Henrik.