CLIENT: VictisCBD AGENCY: TheoryHouse
To begin the project, our team did a deep dive into all information CBD, generating a competitive and category audit. We found one big problem: the space is cluttered with brands claiming false information such as benefits, source, strength and the list goes on and on. We wanted to educate the user and prove to them that this is not just an ordinary pain relief cream. Rooted in Science, VictisCBD offers the highest quality CBD that is meticulously cared for from seed to flower on their own lavish farms. To prove its recovery power who better to represent the brand than 8x Crossfit Games Champion Rich Froning and MMA Champ Michael Chandler.
We created a name celebrating the victory in living life to the fullest. In that was the idea that CBD is the pharmaceutic answer for pain relief and recovery – it’s what gets you back out there faster!